Local SEO importance

Local SEO for small businesses in 2020

While many small businesses are struggling to survive, they remain unaware of how to use technology and local SEO. Leveraging such knowledge can mean the difference between thriving and failure in our modern business environment. 

Article Breakdown

  • Why you need to know local SEO 
  • Get a better understanding of what local SEO is
  • Deeper dive into the importance of local SEO
  • Top 40 examples of where you can use it
  • Summary

 

Why Local SEO

Local SEO is a tool that allows small businesses to compete with even long-standing market leaders. Unlike the marketing budgets of giant corporations, small businesses struggle to decide where to put advertising dollars. Local SEO is the correct option to do first. It cost the least and makes a big impact. This type of online marketing is foundational and an opportunity that every company must do correctly. 

It is this simple. If you are a store with a physical location, you need customers to find you. They could be searching on a map or on Google search. Your company needs to show up there with accurate contact data. 

You are competing with Amazon, Walmart, and other major corporations. But if a customer wants something you offer right away, you have the advantage if you're doing local SEO correctly. 

What is Local SEO?

Even though you have heard the term local SEO, most local business owners are not aware of how it works and how useful it can be for your local business. Local SEO is essentially using marketing platforms that broadcast out your location. Your company has an excellent chance to show up in search results, but only if certain things are in place. This is why it can be worth having an SEO expert help you with Local SEO. 

Importance of Local SEO

There are many reasons you should be doing local SEO for your brick and mortar shop. Here are some of them

  • Provides details customers want - when your open, where you located, and how to contact you
  • Gets you a higher organic rank in Google maps searches
  • Instantly establishes trust when you show a high review score 
  • It automatically helps to target only local shoppers
  • Compete and outperform against large industry giants
  • Offers a higher return on investment than other methods of marketing

Top 40 Citation Sites for Local SEO

These are popular citation sites where local SEO can work for you. While you certainly don't need to engage with all of them, consider working with the top 5. Google My Business (GMB) is a must since it is the most popular by far.  

  1. Google My Business - Google Search, Google Maps
  2. Apple Maps
  3. Facebook
  4. Bing Places
  5. Yelp
  6. Yellowpages
  7. Yahoo! Local
  8. SuperPages
  9. Foursquare
  10. AngiesList
  11. MapQuest
  12. Manta
  13. Local.com
  14. Kudzu
  15. Yellowbook
  16. CityGrid | CitySearch
  17. Chamberofcommerce.com
  18. MerchantCircle
  19. ShowMeLocal
  20. Best of the Web
  21. LocalStack
  22. Hotfrog
  23. Brownbook
  24. Cylex-USA
  25. Insiderpages
  26. EZlocal
  27. eLocal.com
  28. Tupalo
  29. ForLocations
  30. CitySquares
  31. GetFave
  32. 2FindLocal
  33. Nokia Here
  34. Yasabe
  35. Sales Spider
  36. DexKnows
  37. Opendi.us
  38. MyHuckleberry
  39. ZipLocal
  40. iBegin

Summary

At RANKITBETTER.COM, we always recommend that you start with a solid digital foundation before moving on to more expensive marketing strategies. The first thing we do it check to see if you have local SEO opportunities because it's critical to get done correctly. 

Building an active online presence requires effort. It's worth it because it will pay off with better brand awareness and increased sales over time.

Ask us anything about this. We are here to help you succeed. Thank you, and we wish you every success!

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