Local SEO for small businesses in 2020
While many small businesses are struggling to survive, they remain unaware of how to use technology and local SEO. Leveraging such knowledge can mean the difference between thriving and failure in our modern business environment.
- Why you need to know local SEO
- Get a better understanding of what local SEO is
- Deeper dive into the importance of local SEO
- Top 40 examples of where you can use it
Why Local SEO
Local SEO is a tool that allows small businesses to compete with even long-standing market leaders. Unlike the marketing budgets of giant corporations, small businesses struggle to decide where to put advertising dollars. Local SEO is the correct option to do first. It cost the least and makes a big impact. This type of online marketing is foundational and an opportunity that every company must do correctly.
It is this simple. If you are a store with a physical location, you need customers to find you. They could be searching on a map or on Google search. Your company needs to show up there with accurate contact data.
You are competing with Amazon, Walmart, and other major corporations. But if a customer wants something you offer right away, you have the advantage if you're doing local SEO correctly.
What is Local SEO?
Even though you have heard the term local SEO, most local business owners are not aware of how it works and how useful it can be for your local business. Local SEO is essentially using marketing platforms that broadcast out your location. Your company has an excellent chance to show up in search results, but only if certain things are in place. This is why it can be worth having an SEO expert help you with Local SEO.
Importance of Local SEO
There are many reasons you should be doing local SEO for your brick and mortar shop. Here are some of them
- Provides details customers want - when your open, where you located, and how to contact you
- Gets you a higher organic rank in Google maps searches
- Instantly establishes trust when you show a high review score
- It automatically helps to target only local shoppers
- Compete and outperform against large industry giants
- Offers a higher return on investment than other methods of marketing
Top 40 Citation Sites for Local SEO
These are popular citation sites where local SEO can work for you. While you certainly don't need to engage with all of them, consider working with the top 5. Google My Business (GMB) is a must since it is the most popular by far.
- Google My Business - Google Search, Google Maps
- Apple Maps
- Bing Places
- Yahoo! Local
- CityGrid | CitySearch
- Best of the Web
- Nokia Here
- Sales Spider
At RANKITBETTER.COM, we always recommend that you start with a solid digital foundation before moving on to more expensive marketing strategies. The first thing we do it check to see if you have local SEO opportunities because it's critical to get done correctly.
Building an active online presence requires effort. It's worth it because it will pay off with better brand awareness and increased sales over time.
Ask us anything about this. We are here to help you succeed. Thank you, and we wish you every success!